The Challenge: To help a local radio station connect and cultivate their community in Toronto while strengthening their brand.
The Outcome: The Post Office partnered with Indie88 and the popular beer brand, Stiegl, to create unique and shareable experiences for the alternative rock station’s listeners. Large artists who were in town performing at sold out shows in Toronto stopped by The Post Office event space to perform private, stripped down sets for a select group of fans.
The exclusive events were promoted with on-air ticket giveaways on Indie88. Winners were treated to an up-close-and-personal show with their favorite bands at The Post Office, with beverages provided by Stiegl.