The Challenge: To help promote up-and-coming talent in the city and grow their presence organically by giving them a platform.
The Outcome: The Post Office partnered with the Jordan brand and Found Missing to curate “Acapella,” a social media video series that provided a platform for new artists to be endorsed by an iconic sportswear brand while sharing their creativity in its rawest form.
For this project, we selected four up-and-coming female artists from four different genres. Each artist was filmed wearing head-to-toe Jordan gear while performing an acapella version of their most recent material. We amplified each performance with a digital roll out that pushed traffic to the brand and the artists, with some pieces of content breaking 1 Million views.
The acapella format was crucial and gave a true representation of the fearlessness, raw talent and passion each artist possessed, while highlighting that the Jordan brand supports artists from the ground up.